These are pages from an early 1950s Jester Company rug book + an advert for Jester wool. Jester were located at Roman Forum, Leicester and made several innovations including the chart-reader for 8-hole canvas and the square packages of wool. Jester, and these innovations, have vanished. The wool advert isn't from the catalogue but is from the same era.

See Flickr where images and patterns can be downloaded at full resolution for your own use.