This appears to have been packaged with a rug kit as it came with an envelope of printed matter and order forms. Several rug supplies mail order companies put their accompanying printed matter in brown envelopes which had a drawing of the company premises on it. During the 1960s, Readicut switched to using a white envelope with their blue dots logo on it. The Book of Rugs included photos of the Readicut factory. Images also available at Flickr where they can be downloaded at full resolution for your own use.